Harness the Power of Push Notifications

Push notifications; possibly one of the simplest and most effective ways of connecting with engaged customers thаt a lot of golf course managers and owners overlook.

A push notification is an instant message or alert that pops up on the mobile phones of customers who have downloaded a golf course app. They show up on the lock screen of the phone or in an alert window just like a text message might.

Push notifications have high engagement rates. People act on push notifications by reading, tapping, and swiping them more frequently than they do with emails.

Why Push Notifications and Not Email?

A good email strategy is still an important pillar of a golf course’s marketing and sales objective. But email itself has evolved over the years.

When email marketing was new, you expect email ореn rаtеѕ on most campaigns to be above 90%. 

Tоdау, a good еmаil ореn rаtе score could be between 20% and 25% with click-through-rates substantially lower, often around 1%.

This is where Push Notifications shine!

Who Gets Your Push Notifications?

To send a push notification you need a golf course app. You also need somebody to download the app.

The good news is that golf apps are affordable and apps are very popular.

The people who download apps are the most engaged customers you have. Because it’s 6-times easier to sell to existing customers than it is to go find a new one, tools that engage with your best customers are worth their weight in gold.

Think about it. When they put your app on their phone, they’re basically telling you “I like your golf course and what you have to offer. I’m giving you access to my phone so you can send me information, promotions, and unique offers. And thanks for the free GPS!”

This is called permission-based marketing and it’s very effective because all of the recipients of your messages are customers that understand the value you offer and have taken action to make sure they get your messages.

Be Helpful, Give Value

Push notifications саn drivе sales for уоur golf course. Mobile e-commerce sales were in the neighbourhood of $700 million in 2017. That’s more than 300% growth over a 4-year period.

People are comfortable making spending decisions with their phones, but there are some rules to follow to get the most out of your push notifications.

1. Don’t overdo it. Try to keep your push notification frequency to a few messages per week. Any more and you risk annoying your best customers. (There’s an exception to this rule that involves geofences if you’d like to message your customers more frequently.)
2. Make it worth THEIR while. When you write your push notification message, try to be persuasive. Let your reader know the benefit that acting on this message will deliver. For example, “Driving it straight AND far feels awesome, and this new Titleist AVX is the straightest, longest ball we’ve seen. Call the Pro Shop for your app insiders deal.”
3. Include a call to action. That last line is very important. You want to spell out very clearly the next step your customer should take.

Push notifications put the opportunity to do business with your golf course at your customers’ fingertips.

Wrаррing uр

Puѕh notifications are powerful tools for engaging with your best customers and making immediate transactions.

This tool – the same tool used by the world leading retail and hospitality businesses – is accessible to every golf course through a custom mobile golf app.

Would you like to put push notifications to work for your golf club and give your most engaged customers an easier way to interact with your club?