Golf Course Marketing Blog Insights from Offcourse Golf
Golf Course Marketing is hard. And you can't run a prosperous club without having a golf course marketing plan in place.
This blog is a great place to start. Find useful articles and discover golf course marketing tactics you can put into play at your club to grow your business and increase your profits.
Please steal and share anything you can use!
We recently got the chance to work with a fantastic private golf club just outside Calgary, Alberta. Cottonwood Golf & Country Club is a beautiful 18-hole golf course on the bank of the Bow River just 15 minutes from the…
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One of the most common mistakes many clubs make on their golf club website is linking to other websites. If you’ve got external links on your golf club website, your website is leaking money. External links on your golf club…
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When people don’t wait for a golf course website to load, Google registers this as a “bounce.” High bounce rate indicates that a website isn’t helpful or relevant to the user’s search. Because Google cares about its customers (people using its search engine), it doesn’t want to show searchers unhelpful, irrelevant websites. So it penalizes slow loading sites and prioritizes the fast ones.
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There’s a time and a place for stock photos; the time is in the past and the place is not on your golf course website. Stock photos are a reasonable solution for bloggers and news website looking for a quick…
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“You never get a second chance to make a first impression” may be an оld сliсhé, but it’s true. Especially when it comes to your golf course website. A wеbѕitе represents your golf course оnline. A golf course website should look…
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You see CTAs (call-to-action) all over the web. It might sound crazy, but top-level internet marketers spend countless hours making sure the simple buttons on their website get the results they want. They’ll change the size and color of the…
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Your golf course has a website. You want golfers to visit your site and do something, probably book a tee time or fill out a form to learn more about membership or hosting an event. But not every visitor does…
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Mobile devices are everywhere. You can see it with your own eyes in restaurants, buses, shopping malls… The world has gone mobile. So what are all those people doing with their phones? Apps mostly. That’s why having an app for…
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Your golf course has a website, but when was it built? When was it last updated? All tоо оftеn, оnсе a golf course has a wеbѕitе built, that’s whеrе thе wоrk еndѕ. Likе every other аѕресt оf уоur golf course,…
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Customer testimonials are powerful things. Think about it. Before you book a table at a restaurant or a holiday at a resort, what are you likely to do? Check out what other people think on websites like Yelp or TripAdvisor,…
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I was speaking at the National Golf Course Owners Association conference in Ottawa when I was asked a question from a golf course owner/operator. She wanted to know what I thought about website builders like Wix and Squarespace and if…
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A mobile responsive website is one that responds or changes itself to fit the size of the screen your visitor is using, like a phone or a tablet. If a website isn’t responsive, bad things can happen.
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Think of your website as an employee of your golf course. What job is that “employee” supposed to be doing? Is it doing a good job? If it is, great! Could it be doing a better job? If it’s not…
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The office supply store Staples is famous for their ‘Easy Button’ commercials. The commercials showed funny situations and told viewers that they could save money and get everything they needed for their office at Staples. The premise of an ‘Easy Button’ is…
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Golf Marketing Topics
In-depth articles to help you with all of your online golf course marketing needs.
About Offcourse Golf
We're Josh & Roger. We started Offcourse Golf to combine our expertise in custom app & web development and digital marketing with our passion for golf. If you're looking to grow your golf business and earn more money, we have the tools and expertise to help.
Free Website Assessment
Hi! We'll look at your website and show you ways it could be making more money for your course.