A geofence is an invisible perimeter you set up on your golf course. When a golfer walks in or out of it, it triggers a notification
on their phone. Many golf courses set up a perimeter in their parking lot to trigger a geofence welcome message when a customer arrives on the property.
Many geofence welcome messages are often just a greeting and a nice sentiment.
“Welcome to the course. Have a great round of golf!”
This is fine, but let’s take it to the next level.
Change the Geofence Welcome Message Frequently
If a message is delivered each time a golfer drives onto the property, they’ll come to expect it.
If the message is the same each time a golfer drives onto the property, they’ll come to ignore it.
To prevent this from happening, try changing the welcome message regularly. It takes less than a minute to change your welcome message, so it can be done every morning or even the night before.
Use the welcome message to let golfers know about a lunch or dinner special. Maybe there’s an event your customers can participate in.
Promoting something in the golf shop? Put it in the welcome message.
Your Welcome Message is a Promotion or Sales Opportunity
One of the reasons golfers download your app is because they want to feel special; like they’re getting something nobody else is getting.
Using the geofence welcome message to tell golfers that there’s a new product in the golf shop, for example, is a great way to do just that.
Celebrate Your Club
There’s a lot more to your club than just the pro shop and the lunch menu. Why not use your welcome message to celebrate what makes you unique.
Is there a short story or a tidbit or fact that’s interesting about your club? Is it an Audubon Cooperative Sanctuary, for example?
Maybe somebody on staff or a club member is celebrating a birthday.
You could even use the geofence welcome message to be fun or quirky with a joke or an “On This Day…” type of message.
The welcome message is a great way to engage your customers in your club’s mobile experience the moment they enter your property.
Use this opportunity to create an engaging moment – a moment that demands and rewards attention – and you’ll have more informed and responsive customers.