5 Reasons Why Your Golf Course Should Have a Mobile Golf App

Whеthеr you’re running a daily fee golf course or a private golf club with hundreds of members, a mobile golf app for your course is an inexpensive and highly effective way to increase sales and enhance communication with your customers and members. Golf courses that operate in highly competitive environments need every edge they can get. Here аrе five reasons whу уоur golf course ѕhоuld get a mobile app.

Inсrеаѕing Cuѕtоmеr Engagement

The stats don’t lie:

• People spent about 3 hours and 23 minutes per day on mobile apps in 2017.
• Over 50% of smartphone users grab their smartphone immediately after waking up.
• Apps account for 89% of mobile media time, with the other 11% spent on websites.

Golf courses with the best marketing and the highest traffic and sales are the ones that appeal to their customers on mobile devices. Mobile engаgеmеnt keeps golfers coming to your course, not your competitor.

Stand Out From Your Competitors

A very small percentage of golf courses actually have a mobile golf app. This means there is a great opportunity to stand alone in your market as the golf course that engages customers on their phones. This trend will change. Mobile golf apps are the norm now and soon golf courses without apps will be missing out on too much business to continue relying on old ways. For now, an app helps you stand out and claim more than your share of the market.

Customеr Loyalty

“Customer loyalty” is often confused with some sort of points system that encourages golfers to come back more often. These schemes can work, but they are reward programs, not loyalty programs.

Loyalty happens when a customer chooses your course first again and again. A mobile golf app makes it way easier for your golf course to be first every single time by being one simple tap away.

And with the ability to invite golfers to the course with push notifications and other incentives, you can position your course as the only place to play in your customer’s mind.

Bооѕt Sales

Customers like convenience. When you make booking a tee time as simple as tapping a few buttons, they book more tee times. When the booking process involves searching Google on a mobile browser, navigating a non-responsive website, and filling out a form… fewer tee times get booked. Convenience leads to sales. This is why mobile apps are such important sales channels for businesses in 2018.

Better Analysis

Simply put, the current state of analytics is a game changer. It used to be that you’d run an ad in the newspaper and assume it was working as long as people were coming to the golf course. Today, you can tell exactly which of your marketing efforts are working and which are wasting time and money.

Unlike other forms of online marketing, a mobile app gives you detailed engagement data so you know what is working, what isn’t, and where to focus your time, effort, and dollars. I’ve personally spoken with many golf course owners that want to reduce costs and increase revenue. Well, a mobile golf app is the way to do it.