Golf Course Marketing Blog Insights from Offcourse Golf
Golf Course Marketing is hard. And you can't run a prosperous club without having a golf course marketing plan in place.
This blog is a great place to start. Find useful articles and discover golf course marketing tactics you can put into play at your club to grow your business and increase your profits.
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Email newsletters and eblasts are an important part of golf course marketing. You know how important – and how hard – it is to write great email subject lines. And you’ve heard that you should segment your email contacts according…
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We recently got the chance to work with a fantastic private golf club just outside Calgary, Alberta. Cottonwood Golf & Country Club is a beautiful 18-hole golf course on the bank of the Bow River just 15 minutes from the…
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A geofence is an invisible perimeter you set up on your golf course. When a golfer walks in or out of it, it triggers a notification on their phone. Many golf courses set up a perimeter in their parking lot…
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I meet with a lot of club managers and golf pros to show them the value and the opportunity if they get a golf app. There are two main reasons they don’t sign-up. The first reason they don’t get a…
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Did you get the email from TaylorMade? The one that said your custom bag panel had shipped? I got it too. I didn’t order anything from TaylorMade. They screwed-up somehow. Then they sent out an “oops!, sorry ‘bout that”…
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Before you can experience success with your golf course’s golf app, you have to get it onto people’s phones. (Thanks, Captain Obvious!) That’s much easier said than done. There are some parts of your customer base that expect you to have…
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If you read the LinkedIn posts of all the golf course marketing gurus like I do, you’d think that Social Media Marketing is one of two things: It’s a quantitative game: The more you post, the more you win! It’s…
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One of the most common mistakes many clubs make on their golf club website is linking to other websites. If you’ve got external links on your golf club website, your website is leaking money. External links on your golf club…
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Are Millennials the holy grail of golf course customers? I recently read a list of ways that golf courses can get millennials out to the golf course. From a marketing perspective, it was a great effort. Good marketing is all…
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I’ve noticed a lot of posts on LinkedIn lately on how golf courses should use their Facebook pages to promote their property and bring in customers. The big question is “how often should I post on Facebook?” Answers vary. Some…
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You might have heard it said that “he with the biggest database wins.” If only it were that easy. If it were that easy, we would make a killing buying email lists and hammering people with sales emails. If only…
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Facebook unveiled some interesting changes to the news feed feature and they will have a dramatic impact on how golf courses use the social network. Here’s what you need to know to avoid wasting your valuable time trying to connect…
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When people don’t wait for a golf course website to load, Google registers this as a “bounce.” High bounce rate indicates that a website isn’t helpful or relevant to the user’s search. Because Google cares about its customers (people using its search engine), it doesn’t want to show searchers unhelpful, irrelevant websites. So it penalizes slow loading sites and prioritizes the fast ones.
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There’s a time and a place for stock photos; the time is in the past and the place is not on your golf course website. Stock photos are a reasonable solution for bloggers and news website looking for a quick…
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When Apple launched the App Store 10 years ago, there were 800 apps. Now, there are over 2.2 Million apps. Mobile usage has been dominating desktop usage for years and the preferred form of mobile use is apps. Why is this…
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Golf Marketing Topics
In-depth articles to help you with all of your online golf course marketing needs.
About Offcourse Golf
We're Josh & Roger. We started Offcourse Golf to combine our expertise in custom app & web development and digital marketing with our passion for golf. If you're looking to grow your golf business and earn more money, we have the tools and expertise to help.
Free Website Assessment
Hi! We'll look at your website and show you ways it could be making more money for your course.