Golf Course Marketing Blog Insights from Offcourse Golf

Golf Course Marketing is hard. And you can't run a prosperous club without having a golf course marketing plan in place. 

This blog is a great place to start. Find useful articles and discover golf course marketing tactics you can put into play at your club to grow your business and increase your profits.  

Please steal and share anything you can use!

TEC 008 – Is the Customer Always Right? Jim has a Great Answer

It’s an age old axiom: “The Customer is Always Right.” But is it true? Jim gives a great answer to the question and explains what he means with a few great stories as examples that will make you rethink they…

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TEC 007 – Private Clubs should embrace emerging technology for one very good reason.

Jim has a question: Why is it important for private clubs to embrace technology? If you look around the club, you’ll no doubt see that your members, individually and collectively, embrace technology in various ways. In this episode, we explore…

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TEC 006 – Facebook for Clubs the EASY Way

Most clubs know they should have some presence on Facebook and other social media, but doing it well and regularly can be a challenge. Roger and Jim talk about how to simplify the process and focus on the important aspects…

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TEC 005 – Email Open Rate is Great, but This is More Important

Email marketing is a powerful tool that every club should be using to keep members informed and engaged and to keep guests and customers coming back. Most email marketing programs compile a report after a campaign is sent, but some…

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TEC 004 – Some Organizations Get it, Some Do Not

The strength of a team comes straight from the top. How can we expect our frontline workers to deliver top-caliber service and experiences if we fail to make them feel directly involved in our business? Jim shares a story from…

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TEC 003 – Treat Your Website Like a Top Employee

Your customers’ first impression of your club is often your website. What does it say about your club if the website is out-of-date or doesn’t work properly? Roger and Jim discuss the importance of having an up-to-date website that works…

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TEC 002 – Make the Small Stuff Matter

Most clubs do the big things right. The paint is fresh, the windows are clean, the grass is cut. But what about the small stuff? Especially the small stuff that gets noticed. Jim Hope shares a great story from one…

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TEC 001 – Introducing Jim Hope & Roger Kingkade

Welcome to “The Engaged Club.” We’re Jim Hope and Roger Kingkade and we want to share our expertise in club management and digital marketing with you. This is our launch point! 

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Are you paying too much for constant contact? (Or whatever Email Service Provider you use)

Email newsletters and eblasts are an important part of golf course marketing. You know how important – and how hard – it is to write great email subject lines. And you’ve heard that you should segment your email contacts according…

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Success Story: Cottonwood Golf & Country Club Website

We recently got the chance to work with a fantastic private golf club just outside Calgary, Alberta. Cottonwood Golf & Country Club is a beautiful 18-hole golf course on the bank of the Bow River just 15 minutes from the…

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How to use a Geofence Welcome Message to Engage Your Golf Course Customers

A geofence is an invisible perimeter you set up on your golf course. When a golfer walks in or out of it, it triggers a notification on their phone. Many golf courses set up a perimeter in their parking lot…

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The 2 Main Reasons Managers & Pros DON’T Get a Golf App

I meet with a lot of club managers and golf pros to show them the value and the opportunity if they get a golf app. There are two main reasons they don’t sign-up. The first reason they don’t get a…

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TaylorMade screwed up, but what they did next was even worse.

Did you get the email from TaylorMade? The one that said your custom bag panel had shipped? I got it too.   I didn’t order anything from TaylorMade. They screwed-up somehow. Then they sent out an “oops!, sorry ‘bout that”…

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How to Get More Golf App Downloads

Before you can experience success with your golf course’s golf app, you have to get it onto people’s phones. (Thanks, Captain Obvious!) That’s much easier said than done. There are some parts of your customer base that expect you to have…

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2 Rules of Social Media Marketing

If you read the LinkedIn posts of all the golf course marketing gurus like I do, you’d think that Social Media Marketing is one of two things: It’s a quantitative game: The more you post, the more you win! It’s…

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Golf Marketing Topics

In-depth articles to help you with all of your online golf course marketing needs.

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About Offcourse Golf

We're Josh & Roger. We started Offcourse Golf to combine our expertise in custom app & web development and digital marketing with our passion for golf. If you're looking to grow your golf business and earn more money, we have the tools and expertise to help.

"We've seen first hand the impact of using the app to fill our tee sheet."

Shawn Lavoie - The Winston Golf Club

"I use the app every day."

Trevor Goplin - The Derrick Golf & Winter Club

Free Website Assessment

Hi! We'll look at your website and show you ways it could be making more money for your course.

Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.